Our summer bag is here!


Our shopping bag never goes unnoticed. They are, since we started Natura, the best way to advertise our brand and communicate our philosophy. Some of you even collect them!

This summer we have been insìred by Hawaiian culture and its good vibes. Hawaiian aloha spirit is characterized by its people’s enthusiasm and its relaxed and easy-going lifestyle, features that we share at Natura.

In this video you can see how our designers work through the design process of the bag:


Hula, Hawaii’s dance, is a Polynesian dance form accompanied by chant (oli) or song. It was developed in the Hawaiian Islands by the Polynesians who originally settled there.

Hula dancing is a complex art form, and there are many hand motions used to represent the words in a song or chant. For example, hand movements can signify aspects of nature, such as the swaying of a tree in the breeze or a wave in the ocean, or a feeling or emotion, such as fondness or yearning.

In the bag you will find a guide with 4 simple steps to start dancing Hula:



Remove your shoes, smile and enjoy!


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