Natura joins Earth Hour 2023


For over 7 years, we have been joining Earth Hour, a worldwide one-hour blackout driven by WWF that serves as a symbolic gesture in defense of the environment. And this year will be no exception. At Natura, we will once again join in.

Earth Hour will take place on Saturday, March 25th, from 8:30 p.m. to 9:30 p.m., a time to turn off electricity and avoid screens. A moment to light up a candle and think about what we can do to help the planet.

How do we join in?

All Natura stores that open on Saturday, March 25th at 8:30 p.m. will leave the store lights at a minimum. If you visit one of our stores on March 25th after 8:30 p.m., you will find our main lights and signs turned off. Many of you won’t come in because you’ll think we are closed. But… no! We will only leave some points of light, enough for you to see our products.

This is how our stores looked in 2022:

Natura joins Earth Hour

Natura joins Earth Hour

Natura joins Earth Hour

Oh, and from 8:30 p.m. to 9:30 p.m., our website will be offline. For an hour you won’t be able to buy our products online.

We know it’s just a tiny gesture, and we still have a lot to do in our daily lives, but yes, we believe it’s important to raise awareness. We invite you to join us! On Saturday, March 25th, from 8:30 p.m. to 9:30 p.m., disconnect from electricity to connect with the world.

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