Hi! We are Natura :)

Our name is a Spanish word which means “the entire set of things and forces that comprise the universe”.

We sprang from the desire to look at the world and all its elements: people, cultures, plants and animals.

We are the closest thing to a smell: indescribable.

Try to describe a smell. Hard, isn't it? Well, that's us.

A mixture of different products, colours, textures and sensations that are mixed in our stores.

Enter a bazaar where the smell of incense blends with the ethnic influences of the clothing.

A space full of complements, books, decorative accessories and original objects that you didn't even know existed.

A miscellany of products designed to bring a smile to the world :)

Manifesto

We have 5 principles that move us:

Everything we do, we do it to bring a smile to the world (and to ourselves).

We love getting to know new cultures! We have always gathered influences from all over the world.

Thanks to Premio Natura, we use part of the profits from Natura to finance environmental and social projects. Agua por Agua is a Natura project in collaboration with Aigua per al Sahel to help build wells in Burkina Faso.

We enjoy it when our senses are awakened by the light of a candle, the aromas of the world or the touch of noble materials. Seeing, touching, smelling, listening and tasting: 5 senses that we always keep wide awake.

We have been wrong, we are wrong, and we will be wrong. We are not perfect! We are constantly making decisions and making mistakes is part of the process of getting better.

Our History

Barcelona, 1979: the beginning of our history.

Sergio, the son and grandson of shoemakers, gave up his medical studies career and, together with several friends, opened Zabriskie, a home design workshop where they recycled drink cans and turned them into witty objects.

An adventure that began with an initial investment of 15,000 pesetas.

Zabriskie, the entrance hall of Natura.

Using pop art techniques and recycled materials - used tins and coasters they collected themselves - and inspired by the hippie movement, they made lamps, picture frames and other items. After the departure of their partners, their wife, Montse, joined them and they began to open stores.

The world as a place of inspiration.

Montse and Sergio began to travel to satisfy their constant existential restlessness. From those trips they began to bring exotic products.

In 1992, the first Natura store was opened.

Barcelona, 1992, Olympics and... the first Natura store in Consell de Cent street! Natura was conceived as an establishment of exotic gifts from other continents that came from his travels.

The bear as a symbol of Natura.

Natura stores became popular during the nineties with new openings and with them the bear at the entrance of each store. It never had a name but became very famous among the generations that were children in the 90's.

1994: the expansion begins.

Natura begins its expansion in Spain through various franchises and the opening of the first store abroad, located in Porto (Portugal).

The Natura universe: much more than products.

"When I opened the first shop, what I wanted was to sell feelings, to provoke them. I always repeat this to young people who want to be entrepreneurs: the first thing is to have illusion and lose sight of fear, and this applies to opening a bar or selling firewood at home; and then, if you get your hopes up and do it well, the money comes, which is like a prize."

Sergio

Natura today: some numbers.

After years of growth, there are currently 221 stores open between Spain, Portugal and Andorra. In Natura we are more than 1.300 workers.

#throwBAGnatura

Our most emblematic bags.

Our bags have a special feature: they change every 4 months!

With them we want to provoke, denounce, make you think or smile. There are some more sober and elegant, others more crazy and colorful. They usually reflect how we feel.